Ireland’s marketing outlook 2025
Macro trends guiding spend allocation, ESG storytelling, and regional media planning with scenario modelling for Irish marketers.
Request Executive SummaryIrish marketing insights and industry intelligence
Stay ahead of evolving consumer expectations and regulatory requirements with curated reports and commentary from Wheresmlhi analysts.
Explore Latest InsightsHighlights this quarter
- Irish consumer confidence indices segmented by region and sentiment drivers.
- Advertising Standards Authority for Ireland rulings and guidance recap.
- AI-enabled creative testing case studies from Irish hospitality and education sectors.
Feature research
Each publication combines data interpretation, strategic recommendations, and implementation tips for marketing teams.
Compliance briefing for creative teams
Clarity on privacy, consent, and ethical marketing practices referencing guidance from the Data Protection Commission.
Review GuidelinesConsumer sentiment deep dive
Voice-of-customer analysis covering priorities for Irish households, sustainability narratives, and local identity.
Access ToolkitSector playbooks
Strategic frameworks combining market trends, channel performance, and measurement recommendations across Ireland’s key industries.
Financial services
Practical benchmarks for customer onboarding campaigns, branch activation, and omni-channel customer service messaging.
- Digital acquisition funnel metrics
- Customer trust and literacy programmes
- Personalisation within Irish compliance parameters
Higher education
Campaign ideas for student recruitment, alumni engagement, and international collaboration emphasising Ireland’s education leadership.
- Prospect nurturing journeys
- Stakeholder storytelling frameworks
- Measurement scorecards for recruitment cycles
Healthcare & life sciences
Guidance on communicating innovation responsibly while respecting Irish healthcare communication standards.
- Patient-centered messaging
- Clinician engagement strategies
- Reputation monitoring dashboards
Hospitality & tourism
Seasonal planning, experience-based storytelling, and regional collaboration for domestic and international audiences.
- Experience curation calendar
- Content localisation toolkit
- Visitor loyalty and advocacy framework
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