Where'sMLHI

Learning modules crafted for Irish marketing teams

Every module blends strategic rigour with applied practice, reflecting Ireland’s cultural nuances, regulatory context, and marketplace dynamics.

Browse Programme Tracks

Module delivery highlights

  • Live and asynchronous pathways moderated by Irish subject-matter experts.
  • Case studies drawn from Dublin, Cork, Galway, and Belfast campaigns.
  • Templates aligned with Irish Data Protection Commission guidance.

Programme clusters to accelerate capability

Build skill depth by combining foundational knowledge with specialised electives tailored to your sector.

Strategic Core

Irish Market Mastery

Explore market sizing, customer journey mapping, and brand positioning shaped around Irish consumer insights and economic forecasts.

  • Market Opportunity Assessment
  • Brand Narrative Development
  • Integrated Channel Strategy
Applied Practice

Execution Studios

Hands-on labs covering creative production, media planning, marketing automation, and stakeholder alignment.

  • Creative Concept Sprint
  • Media Optimisation Workshop
  • Customer Lifecycle Design
Analytics

Measurement & Intelligence

Build confidence in data interpretation, KPI dashboards, and predictive analytics with Irish market benchmarks.

  • Attribution & ROI Diagnostics
  • Marketing Mix Scenario Planning
  • Insight Storytelling Labs
Leadership

Marketing Leadership Forum

Strategic guidance for senior leaders on governance, budgeting, and board communication grounded in Irish corporate contexts.

  • Executive Communication Design
  • Stakeholder Governance Frameworks
  • Innovation Portfolio Management

Pathway formats that suit your organisation

Select delivery models that fit your team’s pace, from immersive intensives to guided micro-learning spread across the quarter.

Immersion intensives

Two to four day deep dives combining classroom sessions, collaborative labs, and peer reviews.

  • Facilitated in Dublin, Cork, or onsite at your headquarters.
  • Includes live Irish market panels with guest speakers.
  • Delivered with post-session implementation sprints.

Hybrid micro-learning

Modular learning that fits around campaign calendars while maintaining a steady pace of capability development.

  • Weekly 90-minute sessions plus virtual office hours.
  • Peer accountability pods for shared reflection.
  • Continuous assessments tied to your live campaigns.

Request tailored module recommendations

Share your priorities and we’ll prepare a customised programme outline aligned with your sector, team size, and objectives.