Resources and tools for marketing performance

Equip your team with frameworks, templates, and diagnostics built for the Irish market—from campaign ideation to executive reporting.

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Resource categories

Resources are continuously updated to reflect emerging platforms, regulation updates, and consumer trends across Ireland.

Planning

Excel and Miro-ready templates for channel planning, creative briefs, and Irish cultural calendar integration.

Integrated marketing calendar

Align activity with Irish public holidays and cultural events.

Creative brief blueprint

Brief agencies with clarity on objectives, budget, and compliance notes.

Analytics

Ready-made dashboard templates compatible with Power BI, Tableau, and Google Looker Studio.

Performance KPI scorecard

Track awareness, engagement, and conversion metrics by province.

Attribution scenario planner

Test investment scenarios across Irish digital channels.

Communication

Presentation frameworks and workshop kits for C-suite communication and cross-functional collaboration.

Executive briefing deck

Summarise campaign outcomes for Irish leadership teams.

Workshop facilitation guide

Facilitate consensus across marketing, sales, and product teams.

Templates and guidance to ensure campaigns remain aligned with Irish standards and GDPR obligations.

Step-by-step checklist referencing Advertising Standards Authority for Ireland guidance for print, digital, and broadcast creative.

Process maps and messaging templates for transparent data capture and preference management.

Assess technology partners for data protection readiness and security posture.

Track marketing risks, mitigations, and accountability across your programme.

We’ll review your current toolkit and recommend resources to accelerate planning, execution, and reporting.

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